Huawei makes top 50 for the fifth consecutive year in the BrandZ Top 100 Most Valuable Brands

Company’s brand value soars to $29.4 billion (nine percent increase YoY)

Huawei is steadfast in its commitment to innovation and driving value for global consumers. In the latest BrandZ Top 100 Most Valuable Brands study, published by WPP and Kantar, Huawei is ranked 45th, up two places from last year, with a US$29.4 billion brand value (nine percent increase YoY). 2020 is also the fifth consecutive year where the annual publication features Huawei as one of the top 50 most valuable brands worldwide, a testament to the company’s success in executing its long-term vision of building a fully connected, intelligent world.

The past year has seen Huawei hone in on its strategy to diversify and broaden its offerings globally. During its Virtual Launch in February, Huawei launched an array of new products, including the 5G foldable smartphone HUAWEI Mate Xs, HUAWEI MatePad Pro 5G tablet and AppGallery, Huawei’s first-party app distribution platform. The event also saw Huawei formally present its All-Scenario Seamless AI Life Strategy, and reaffirm its efforts to invest into the full stack of consumer electronics technology ranging from 5G to AI. Huawei has also been working alongside with developers and partners to cultivate an all-scenario ecosystem of software, which is integral to its envisioned smart future. The HUAWEI P40 Series, launched in the following month, set a new bar for mobile imaging technology, offering an all-day Super Definition photography experience to consumers with a trio of cutting-edge camera smartphones.

According to the report, the total brand value of top global brands saw a brand value hike of 5.9 percent compared to the year prior, with the technology sector remaining as the top contributor for 15 years in a row, representing 37 percent of the top 100’s total brand worth. The BrandZ study comes in the wake of IDC’s quarterly announcements about its findings from its Worldwide Mobile Device Trackers. Key takeaways include: Huawei has held its title as the world’s second largest smartphone maker with a 17.8 percent market share; the company’s continued momentum in the wearables sector resulted in shipments going up by 62.2 percent YoY; and a 12 percent share of the global tablet market secures Huawei’s place as the third largest tablet vendor worldwide . Meanwhile, independent analyst firm Canalys has pegged Huawei as one of the world’s top 5 true wireless audio product manufacturers . Huawei’s PC business also saw a YoY sales increase of 120 percent in the first quarter of the year.

1.Data source IDC
2.Data source Canalys