Interactive Themes
Get ready to be amused by the interactive themes full of interesting elements that change with your gaze. Make your home screen in sync with your mood and personality by adding those trendy stickers and fun emojis.
Pura is a new chapter
Originating from purity,
born unique
Explore unseen wonders
with bold imagination
Expand new horizons through pioneering perspectives
Lead the fashion trend with unique style
HUAWEI Pura
Fashion forward with authentic aspiration
Feast your eyes on a phone that presents a charming spectacle, all in elegance with its Starry Pattern surface with an exquisite embossed texture. The all-new Forward Symbol Design, adorned with an exclusive XMAGE label, truly embodies the spirit of artistic mastery.
The Ultra Lighting Pop-out Camera features a retractable lens and massive, light-gathering 1-inch large sensor, to turn ordinary scenes into extraordinary images. And find new mysteries below the surface, with an Ultra Lighting Macro Telephoto Camera, packed with an F2.1 large aperture and 35x macro zoom.1
Snap up the splendour with the innovative retractable camera structure that springs to life with a symphony of mechanical sound, transforming every photo opportunity into an exhilarating experience.
The camera structure can withstand 300,000 times2 of retractions and water resistance at 2 metres with its IP68 capabilities.3
The Ultra Lighting Pop-out Camera features a retractable camera structure and massive, light-gathering 1-inch ultra large sensor, as well as an F1.6 aperture and sensor shift OIS, to take photography into a whole new frontier.
Find inspiration in your midst and capture it in the blink of an eye, with an Ultra Lighting Camera and HUAWEI XD Motion Engine—even for an object moving at an ultra high speed of 300 km/h.4
*The photos featured in the video were captured using Pro mode and Snapshot mode.
Unravel new mysteries below the surface with up to 35x macro zoom,1
from a shooting range of as close as 5 cm. And the F2.1 large aperture will help you find visual gems hiding out of plain sight, even in dim light!
Peer into the distance and capture it for good, with a 200x zoom range5 and the XD Fusion Pro Engine, to go above and beyond what your eyes can show you.
Grab portraits that pop with life, where every touch of the shutter captures the real characters, as vivid as the eye beholds.
Step into the night's enigma with HDR videos—where every frame dances with light and shadow. Go through the walk of clarity with Super AIS that keeps your world steady on the move.
Immerse yourself in a brilliant screen, with vivid visuals and accurate colour replication, which keeps outdoor glare at bay and shows you more at a glance.
Rest assured with the Crystal Armour Kunlun Glass, featuring enhanced scratch and drop resistance capabilities, turning sure mishaps into safe.
Scratch resistance improved by8
Drop resistance improved by8
The dual SuperCharge have your phone raring to go in a matter of minutes, and the 5200 mAh battery9 will keep it running for hours on end. You can even power your other devices in a pinch, with up to 20 W reverse charging.10
HUAWEI SuperCharge11
Wireless HUAWEI SuperCharge12
Get ready to be amused by the interactive themes full of interesting elements that change with your gaze. Make your home screen in sync with your mood and personality by adding those trendy stickers and fun emojis.
Experience blistering app launches and ultra-smooth dynamics, and say hello to instant access to tens of thousands of images13—no waiting necessary!
2nd May, 2024
Dear customers,
Twelve years ago, we launched our first HUAWEI P Series smartphone. Since then, we are delighted that hundreds of millions of global consumers have used P Series devices to capture countless memorable moments in their lives. We deeply appreciate the support from our consumers.
Imagination is the source of discovering new possibilities. Grasping the spirit of imagination, the HUAWEI P Series has consistently pushed the boundaries of mobile imaging and aesthetic design.
We never stop moving forward, and our boundless imagination takes us to new heights. Today, we are very excited to announce that we upgrade our HUAWEI P Series to HUAWEI Pura Series.
Pura celebrates the desire to express creatively, harnessing limitless imagination to make the impossible possible.
Pura challenges current limitations of mobile imaging to bring a better photographic experience to everyone.
Pura also integrates fashion and technology, pioneering unique and modern design innovations for consumers.
HUAWEI Pura 70 Series will be available soon, please stay tuned to our official website for updates.
Thank you for your long-term companionship.
Huawei Store