- The maximum zoom of Super Macro is 35x.
- Zoom range is an approximate value, which is the maximum zoom ratio divided by ultra wide-angle magnification.
- Data comes from Huawei labs. The screen brightness varies with environments. Actual performance shall prevail.
- The screen refresh rate may vary depending on the specific app or game.
- Data comes from Huawei labs and is a comparison between the HUAWEI Pura 70 Pro and the first-gen Kunlun Glass products. Since the phone contains precision components, please make sure not to bump or drop the phone while using it.
- Typical value. The battery's rated capacity is 4950 mAh.
- Data comes from Huawei labs and is the result of charging using 80 W HUAWEI SuperCharge in Turbo mode.
- The maximum wireless reverse charging power is 20 W, and the maximum wired reverse charging power is 18 W. Reverse charging is supported only on devices that have passed the corresponding Huawei lab tests. Actual usage shall prevail.
- 100 W is the maximum wired charging power, and can only be reached when the 100 W HUAWEI SuperCharge charger and cable are used. Actual charging performance may vary.
- 80 W is the maximum wireless charging power, and can only be reached when the HUAWEI SuperCharge Wireless Charger Stand (Max 80 W) or HUAWEI SuperCharge Wireless Car Charger (Max 80 W) is used (a separate purchase), along with the dedicated 100 W SuperCharge charger and cable. Actual charging performance may vary.
- Data comes from Huawei labs. The test is performed by quickly moving the slider in the native Gallery app containing 20,000 images and 3000 videos separately sorted by date, month, and year.
Fashion Forward
More About the New Brand
Pura is a new chapter
Originating from purity,
born unique
Explore unseen wonders
with bold imagination
Expand new horizons
through pioneering perspectives
Lead the fashion trend
with unique style
HUAWEI Pura
Fashion forward with
authentic aspiration
Aesthetics Forward
Introducing the Forward Symbol Design—a trend-shifting masterpiece that redefines aesthetics in a groundbreaking manner. Indulge in a symphony of hues, where simplicity waltzes with elegance.
White
Black
Marvel at More
Magical Moments
Take crisp pics that bring more to light, literally, with an Ultra Lighting Main Camera, powered by F1.4–F4.0 adjustable aperture and a 1/1.3-inch large sensor that boosts light intake. And find new mysteries below the surface, with an Ultra Lighting Macro Telephoto Camera, packed with an F2.1 large aperture and 35x macro zoom.1
Ultra Speed Snapshot
Just a Blink Away
Capture inspiration in your midst in the blink of an eye, with an Ultra Lighting Camera and HUAWEI XD Motion Engine—whether it's the thrill of the waves, a vigorous athletic moment, or a breathtaking scene.
Ultra Lighting Super Macro
Less Is Now
So Much More
Unravel new mysteries below the surface with up to 35x macro zoom,1 from a shooting range of as close as 5 cm. And the F2.1 large aperture will help you find visual gems hiding out of plain sight, even in dim light!
Full Focal HD Photography
A Camera that
Goes the Distance
Peer into the distance and capture it for good, with a 200x zoom range2 and the XD Fusion Pro Engine, to go above and beyond what your eyes can show you.
True-to-Life Portrait
Portraits
Made Priceless
Grab portraits that pop with life, where every touch of the shutter captures the real characters, as vivid as the eye beholds.
Ultra Lighting Video
Each Frame a
Masterwork
Step into the night's enigma with HDR videos—where every frame dances with light and shadow. Go through the walk of clarity with Super AIS that keeps your world steady on the move.
HUAWEI X-True™ Display
Delight in
Every Pixel
Immerse yourself in a brilliant screen, with vivid visuals and accurate colour replication, which keeps outdoor glare at bay and shows you more at a glance.
Super Durable Kunlun Glass
More than
Tough Enough
Super Durable Kunlun Glass boosts drop resistance by 100%,5 turning sure mishaps into safe.
EMUI 14.2
Interactive, Smart, Smooth
Interactive Themes
Get ready to be amused by the interactive themes full of interesting elements that change with your gaze. Make your home screen in sync with your mood and personality by adding those trendy stickers and fun emojis.
Smoothing
the Way
Experience blistering app launches and ultra-smooth dynamics, and say hello to instant access to tens of thousands of images11—no waiting necessary!
Watch the Video
Accessorise Your Life
*Separate purchase is required.
Brand Upgrade of HUAWEI P Series to HUAWEI Pura Series
2nd May, 2024
Dear customers,
Twelve years ago, we launched our first HUAWEI P Series smartphone. Since then, we are delighted that hundreds of millions of global consumers have used P Series devices to capture countless memorable moments in their lives. We deeply appreciate the support from our consumers.
Imagination is the source of discovering new possibilities. Grasping the spirit of imagination, the HUAWEI P Series has consistently pushed the boundaries of mobile imaging and aesthetic design.
We never stop moving forward, and our boundless imagination takes us to new heights. Today, we are very excited to announce that we upgrade our HUAWEI P Series to HUAWEI Pura Series.
Pura celebrates the desire to express creatively, harnessing limitless imagination to make the impossible possible.
Pura challenges current limitations of mobile imaging to bring a better photographic experience to everyone.
Pura also integrates fashion and technology, pioneering unique and modern design innovations for consumers.
HUAWEI Pura 70 Series will be available soon, please stay tuned to our official website for updates.
Thank you for your long-term companionship.
Huawei Store