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Homepage Letter Cover

Brand Upgrade
of HUAWEI P Series to
HUAWEI Pura Series

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Brand Upgrade of HUAWEI P Series to HUAWEI Pura Series

2nd May, 2024

Dear customers,

Twelve years ago, we launched our first HUAWEI P Series smartphone. Since then, we are delighted that hundreds of millions of global consumers have used P Series devices to capture countless memorable moments in their lives. We deeply appreciate the support from our consumers.

Imagination is the source of discovering new possibilities. Grasping the spirit of imagination, the HUAWEI P Series has consistently pushed the boundaries of mobile imaging and aesthetic design.

We never stop moving forward, and our boundless imagination takes us to new heights. Today, we are very excited to announce that we upgrade our HUAWEI P Series to HUAWEI Pura Series.

Pura celebrates the desire to express creatively, harnessing limitless imagination to make the impossible possible.

Pura challenges current limitations of mobile imaging to bring a better photographic experience to everyone.

Pura also integrates fashion and technology, pioneering unique and modern design innovations for consumers.

HUAWEI Pura 70 Series will be available soon, please stay tuned to our official website for updates.

Thank you for your long-term companionship.

Huawei Store

Introducing the Pura 70 Series

HUAWEI Pura 70 Ultra

Fashion Forward


Fashion Squared

HUAWEI MateBook X Pro

Creation of Beauty

HUAWEI Pura 70 Pro

Fashion Forward

XMAGE Awards 2024


HUAWEI MateBook 14

HUAWEI WATCH 4 Pro Space Edition

HUAWEI MatePad 11.5"S

Refresh Your Vision

HUAWEI FreeBuds 6i

Super Quiet, Super Bass

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