Huawei Kicks Off its First MENA Developer Day in Dubai, UAE
The Shining-Star Program with one billion USD to support global developers accessing Huawei Mobile Services ecosystem.
UAE, Dubai, 7 October 2019
Bringing together more than 250 app developers and partners in Dubai during GITEX Technology Week at Dubai World Trade Center, Huawei hosted its first Developer Day, sharing their new eco-construction strategy and showcasing its global intelligent distribution platform with a range of open capabilities and one-stop services for partners.
At the Developers Day, Huawei introduced the Huawei Mobile Services (HMS) – the ecosystem based on the core framework of Huawei Mobile Services (HMS Core and Capabilities) and Developer Services. To date, HMS Core has opened 24 capabilities to help developers build high-quality applications at low cost and shorter time.
With HMS Core, developers will leverage Huawei unique high technology such as 50X zoom, super night mode and GPU Turbo for faster and better user experiences. It will continuously improve the app user volume and activity, which will benefit in Huawei smartphone users’s experiences.
In the first half of 2019, Huawei reported that it shipped 118 million smartphones, a Y-o-Y increase of 24% and making up 17.6% of the global smartphone market. As a brand that has grown into an industry giant, Huawei has now developed preliminary capabilities necessary to build a smart ecosystem.
HMS Apps – Explore a better digital life
With 570 million Huawei mobile devices monthly active users, the Huawei Mobile Services is launched in 170+ countries, has 3 regional centers, and 15 data centers worldwide including Dubai.
HUAWEI AppGallery, HUAWEI Music, HUAWEI Mobile Cloud, HUAWEI Themes and other HMS apps have been launched globally in succession and have become an important part of Huawei Mobile Services user experience.
The HMS Ecosystem has been in development for years and is growing in scale. HUAWEI AppGallery, for example, has been in use as an app distribution platform for more than eight years in China and was launched globally in April,2018. An increasingly large number of developers are joining the HMS Ecosystem and adding their mobile apps on the HUAWEI AppGallery to allow global users an improved experience.
To encourage more developers to integrate qualitative apps to the HMS Ecosystem, Huawei has increased its investment from one billon CNY to a billion in USD to global developers – the Shining-Star program has been significantly upgraded with 80% of the investment targeted at incentivizing and accelerating global developers’ innovation. It also aims to cover the development, growth and marketing funds needed.
The DigiX Innovation Studio will further expand throughout the globe, with eight DigiX Labs in 6 main cities in the global markets including Dubai, providing support to global developers, including device testing, experience of capability development, among others.
Also, Hala Young Talent MENA campus theme design competition was announced during Huawei Developer Day which encourage campus students in the MENA to create better theme job by providing the HUAWEI Themes users more selection, inspiring young energy and bringing the Middle Eastern culture and art to the world.
Open capabilities help developers foster innovation and distribution.
The HMS can help developer and foster innovation and implement one-point access and intelligent global distribution for all terminals in all scenarios. The HMS, through its intelligent, contextual distribution ecosystem, is designed to enhance users' experience by connecting them with the most suitable content for every moment of their daily lives. As a result, the HMS is growing rapidly with more than 1,010,000 global developer registrations and 45,000 apps connected to the HMS Core as of August 2019. Opening up to developers, the HMS will provide them more support with diverse tool kits and share more platform capabilities, allowing developers to quickly access the HMS ecosystem for resource sharing. Check the kit details at https://developer.huawei.com/consumer/en/
In addition, the HMS supports commercial success of developers. For example, Ads kit provides developers with a private and compliant ad ID (OAID), which offers the underlying support for personalized advertising while protecting users' privacy and security. It also helps developers continue to use the monetization capabilities offered by other advertising platforms.
Work together with the best local partners to bring a better digital experience
To engage with more partners and boost the partnership ecosystem, Huawei has partnered with the best content providers in the in global markets to offer unique viewing experience to their users.
At the Huawei Developer Day, Rahul Prabhakar Badki, Head of Partnerships & BD, VIU MEA has shared their partner story and mentioned “VIU, the award-winning content delivery platform of the year, aims to bring the best originals, along with Arabic as well as international TV series and movies to MENA users, and we worked closely with HUAWEI AppGallery in the last year that had brought us more than one million application downloads. We also witnessed superior video streaming & download experience for our engaged users on HUAWEI Mate 20X 5G due to its excellent 5G technology.”
Hussam Hammo, CEO of Tamatem, the leading mobile games publisher in the Arabic world, has announced a new partnership with HUAWEI AppGallery and commented that they will integrate the game service kit to the global market, through its top-quality games. They will also enhance their game performance through the Huawei GPU Turbo Optimization to drive higher average frame rates and lower average power consumption per frame.
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