HUAWEI Pura 70 Ultra

HUAWEI Pura 70 Ultra
Fashion  Forward
More About the New Brand

Pura is a new chapter

Originating from purity,
born unique

Explore unseen wonders
with bold imagination

Expand new horizons through pioneering perspectives

Lead the fashion trend with unique style

HUAWEI Pura

Fashion forward with authentic aspiration

Exploring HUAWEI Pura now
HUAWEI Pura 70 Ultra ultra lighting pop out camera
Ultra Lighting Pop-out Camera
Innovative Retractable Camera Structure
HUAWEI Pura 70 Ultra starry pattern design
Starry Splendour Emerges
Starry Pattern Design
Exclusive XMAGE Label
HUAWEI Pura 70 Ultra ultra speed snapshot
Ultra Speed Snapshot
Captures Fleeting Moments
HUAWEI Pura 70 Ultra crystal armour Kunlun glass
Crystal Armour Kunlun Glass
Scratch and Drop Resistance Enhanced
HUAWEI Pura 70 Ultra EMUI 14.2
HUAWEI Pura 70 Ultra EMUI 14.2
HUAWEI Pura 70 Ultra EMUI 14.2
HUAWEI Pura 70 Ultra EMUI 14.2
EMUI 14.2
Interactive, Smart, Smooth
Ultra Lighting Pop-out Camera
Innovative Retractable Camera Structure
Starry Splendour Emerges
Starry Pattern Design
Exclusive XMAGE Label
Ultra Speed Snapshot
Captures Fleeting Moments
Crystal Armour Kunlun Glass
Scratch and Drop Resistance Enhanced
EMUI 14.2
Interactive, Smart, Smooth

Starry Splendour Emerges

Feast your eyes on a phone that presents a charming spectacle, all in elegance with its Starry Pattern surface with an exquisite embossed texture. The all-new Forward Symbol Design, adorned with an exclusive XMAGE label, truly embodies the spirit of artistic mastery.

HUAWEI Pura 70 Ultra ID video
HUAWEI Pura 70 Ultra color green
HUAWEI Pura 70 Ultra color black
Green
Black

The Next Wave
in Photography

The Ultra Lighting Pop-out Camera features a retractable lens and massive, light-gathering 1-inch large sensor, to turn ordinary scenes into extraordinary images. And find new mysteries below the surface, with an Ultra Lighting Macro Telephoto Camera, packed with an F2.1 large aperture and 35x macro zoom.1

HUAWEI Pura 70 Ultra camera system
Ultra Lighting Pop-out Camera

Innovative Retractable
Camera Structure

HUAWEI Pura 70 Ultra retractable camera structure
Replay

Snap up the splendour with the innovative retractable camera structure that springs to life with a symphony of mechanical sound, transforming every photo opportunity into an exhilarating experience.

The camera structure can withstand 300,000 times2 of retractions and water resistance at 2 metres with its IP68 capabilities.3

HUAWEI Pura 70 Ultra 1-inch ultra large sensor
Replay

The Ultra Lighting Pop-out Camera features a retractable camera structure and massive, light-gathering 1-inch ultra large sensor, as well as an F1.6 aperture and sensor shift OIS, to take photography into a whole new frontier.

Ultra Speed Snapshot

Snapshots in a Flash

Find inspiration in your midst and capture it in the blink of an eye, with an Ultra Lighting Camera and HUAWEI XD Motion Engine—even for an object moving at an ultra high speed of 300 km/h.4

HUAWEI Pura 70 Ultra ultra speed snapshot

*The photos featured in the video were captured using Pro mode and Snapshot mode.

Ultra Lighting Super Macro

Less Is Now So Much More

Unravel new mysteries below the surface with up to 35x macro zoom,1
from a shooting range of as close as 5 cm. And the F2.1 large aperture will help you find visual gems hiding out of plain sight, even in dim light!

HUAWEI Pura 70 Ultra ultra lighting macro telephoto camera

Rutile

HUAWEI Pura 70 Ultra ultra lighting macro telephoto camera

Burning charcoal

HUAWEI Pura 70 Ultra ultra lighting macro telephoto camera
HUAWEI Pura 70 Ultra ultra lighting macro telephoto camera
Full Focal HD Photography

A Camera that Goes the Distance

Peer into the distance and capture it for good, with a 200x zoom range5 and the XD Fusion Pro Engine, to go above and beyond what your eyes can show you.

HUAWEI Pura 70 Ultra Full Focal HD Photography
HUAWEI Pura 70 Ultra Full Focal HD Photography
HUAWEI Pura 70 Ultra Full Focal HD Photography
HUAWEI Pura 70 Ultra Full Focal HD Photography
W
1x
3.5x
10x
True-to-Life Portrait

Each Frame a Masterwork

Grab portraits that pop with life, where every touch of the shutter captures the real characters, as vivid as the eye beholds.

HUAWEI Pura 70 Ultra true-to-life portrait
HUAWEI Pura 70 Ultra true-to-life portrait
Ultra Lighting Video

Dynamic Video Vibes

HUAWEI Pura 70 Ultra ultra lighting video

Step into the night's enigma with HDR videos—where every frame dances with light and shadow. Go through the walk of clarity with Super AIS that keeps your world steady on the move.

HUAWEI X-True™ Display

Delight in Every Pixel

Immerse yourself in a brilliant screen, with vivid visuals and accurate colour replication, which keeps outdoor glare at bay and shows you more at a glance.

HUAWEI Pura 70 Ultra Huawei x-true display
2500 nits
peak brightness6
1-120 Hz
adaptive refresh rate7
460 ppi
HUAWEI Pura 70 Ultra Huawei x-true display
Crystal Armour Kunlun Glass

Beyond-Limit Robustness

Rest assured with the Crystal Armour Kunlun Glass, featuring enhanced scratch and drop resistance capabilities, turning sure mishaps into safe.

HUAWEI Pura 70 Ultra crystal armour Kunlun glass

Scratch resistance improved by8

300%

Drop resistance improved by8

100%
HUAWEI Pura 70 Ultra crystal armour Kunlun glass
HUAWEI Pura 70 Ultra dual supercharge
5200 mAh battery9

Blazing-Fast Charging

The dual SuperCharge have your phone raring to go in a matter of minutes, and the 5200 mAh battery9 will keep it running for hours on end. You can even power your other devices in a pinch, with up to 20 W reverse charging.10

HUAWEI Pura 70 Ultra dual supercharge
100 W

HUAWEI SuperCharge11

80 W

Wireless HUAWEI SuperCharge12

Interactive, Smart, Smooth

Interactive Themes

Get ready to be amused by the interactive themes full of interesting elements that change with your gaze. Make your home screen in sync with your mood and personality by adding those trendy stickers and fun emojis.

HUAWEI Pura 70 Ultra interactive themes
HUAWEI Pura 70 Ultra interactive themes
HUAWEI Pura 70 Ultra interactive themes
HUAWEI Pura 70 Ultra interactive themes
HUAWEI Pura 70 Ultra interactive themes
HUAWEI Pura 70 Ultra interactive themes
HUAWEI Pura 70 Ultra AI air gesture
HUAWEI Pura 70 Ultra AI privacy protection
AI Gesture Control
AI Privacy
View

Smoothing
the Way

Experience blistering app launches and ultra-smooth dynamics, and say hello to instant access to tens of thousands of images13—no waiting necessary!

HUAWEI Pura 70 Ultra HUAWEI ark engine
Watch the Video
*The video demonstrates the HUAWEI Pura 70 Pro and is for your reference only.
  1. The maximum zoom of Super Macro is 35x.
  2. Data comes from Huawei labs. Since the phone contains precision components, please make sure not to bump or drop the phone while using it.
  3. This product is rated as IP68 for splash, water, and dust resistance under IEC standard 60529 and was tested under controlled laboratory conditions. Splash, water, and dust resistance are not permanent conditions and resistance may decrease over time with normal use. Do not charge the phone when it is wet or in moist environments. Refer to the manual for cleaning and drying instructions. Liquid damage is not covered under the warranty. IP68 rating means that based on certain defined test conditions, the device is protected against harmful ingress of static water at up to 2 metres, for up to 30 minutes, meanwhile the temperature difference between water and device is not more than 5℃.
  4. Data comes from Huawei labs.
  5. Zoom range is an approximate value, which is the maximum zoom ratio divided by ultra wide-angle magnification.
  6. Data comes from Huawei labs. The screen brightness varies with environments. Actual performance shall prevail.
  7. The screen refresh rate may vary depending on the specific app or game.
  8. Data comes from Huawei labs and is a comparison between the HUAWEI Pura 70 Ultra and the first-gen Kunlun Glass products. Since the phone contains precision components, please make sure not to bump or drop the phone while using it.
  9. Typical value. The battery's rated capacity is 5100 mAh.
  10. The maximum wireless reverse charging power is 20 W, and the maximum wired reverse charging power is 18 W. Reverse charging is supported only on devices that have passed the corresponding Huawei lab tests. Actual usage shall prevail.
  11. 100 W is the maximum wired charging power, and can only be reached when the 100 W HUAWEI SuperCharge charger and cable are used. Actual charging performance may vary.
  12. 80 W is the maximum wireless charging power, and can only be reached when the HUAWEI SuperCharge Wireless Charger Stand (Max 80 W) or HUAWEI SuperCharge Wireless Car Charger (Max 80 W) is used (a separate purchase), along with the dedicated 100 W SuperCharge charger and cable. Actual charging performance may vary.
  13. Data comes from Huawei labs. The test is performed by quickly moving the slider in the native Gallery app containing 20,000 images and 3000 videos separately sorted by date, month, and year.
Letter Forward Symbol

Brand Upgrade of HUAWEI P Series to HUAWEI Pura Series

2nd May, 2024

Dear customers,

Twelve years ago, we launched our first HUAWEI P Series smartphone. Since then, we are delighted that hundreds of millions of global consumers have used P Series devices to capture countless memorable moments in their lives. We deeply appreciate the support from our consumers.

Imagination is the source of discovering new possibilities. Grasping the spirit of imagination, the HUAWEI P Series has consistently pushed the boundaries of mobile imaging and aesthetic design.

We never stop moving forward, and our boundless imagination takes us to new heights. Today, we are very excited to announce that we upgrade our HUAWEI P Series to HUAWEI Pura Series.

Pura celebrates the desire to express creatively, harnessing limitless imagination to make the impossible possible.

Pura challenges current limitations of mobile imaging to bring a better photographic experience to everyone.

Pura also integrates fashion and technology, pioneering unique and modern design innovations for consumers.

HUAWEI Pura 70 Series will be available soon, please stay tuned to our official website for updates.

Thank you for your long-term companionship.

Huawei Store

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