Interactive Themes
Get ready to be amused by the interactive themes full of interesting elements that change with your gaze. Make your home screen in sync with your mood and personality by adding those trendy stickers and fun emojis.
Fashion Forward
More About the New Brand
Pura is a new chapter
Originating from purity,
born unique
Explore unseen wonders
with bold imagination
Expand new horizons through pioneering perspectives
Lead the fashion trend with unique style
HUAWEI Pura
Fashion forward with authentic aspiration
Exploring HUAWEI Pura now
Starry Splendour Emerges
Feast your eyes on a phone that presents a charming spectacle, all in elegance with its Starry Pattern surface with an exquisite embossed texture. The all-new Forward Symbol Design, adorned with an exclusive XMAGE label, truly embodies the spirit of artistic mastery.
Green
Brown
White
Black
The Next Wave
in Photography
The Ultra Lighting Pop-out Camera features a retractable lens and massive, light-gathering
1-inch large sensor, to turn ordinary scenes into extraordinary images. And find new mysteries below the surface, with an Ultra Lighting Macro Telephoto Camera, packed with an F2.1 large aperture and 35x macro zoom.1
Ultra Lighting Pop-out Camera
Innovative Retractable
Camera Structure
Replay
Snap up the splendour with the innovative retractable camera structure that springs to life with a symphony of mechanical sound, transforming every photo opportunity into an exhilarating experience.
The camera structure can withstand 300,000 times2 of retractions and water resistance at 2 metres with its IP68 capabilities.3
Replay
The Ultra Lighting Pop-out Camera features a retractable camera structure and massive, light-gathering 1-inch ultra large sensor, as well as an F1.6 aperture and sensor shift OIS, to take photography into a whole new frontier.
Ultra Speed Snapshot
Snapshots
in a Flash
Find inspiration in your midst and capture it in the blink of an eye, with an Ultra Lighting Camera and HUAWEI XD Motion Engine—even for an object moving at an ultra high speed of 300 km/h.4
*The photos featured in the video were captured using Pro mode and Snapshot mode.
Ultra Lighting Super Macro
Less Is Now So Much More
Unravel new mysteries below the surface with up to 35x macro zoom,1
from a shooting range of as close as 5 cm. And the F2.1 large aperture will help you find visual gems hiding out of plain sight, even in dim light!
Rutile
Burning charcoal
Full Focal HD Photography
A Camera that Goes the Distance
Peer into the distance and capture it for good, with a 200x zoom range5 and the XD Fusion Pro Engine, to go above and beyond what your eyes can show you.
W
1x
3.5x
10x
True-to-Life Portrait
Each Frame a Masterwork
Grab portraits that pop with life, where every touch of the shutter captures the real characters, as vivid as the eye beholds.
Ultra Lighting Video
Dynamic
Video Vibes
Step into the night's enigma with HDR videos—where every frame dances with light and shadow. Go through the walk of clarity with Super AIS that keeps your world steady on the move.
HUAWEI X-True™ Display
Delight in
Every Pixel
Immerse yourself in a brilliant screen, with vivid visuals and accurate colour replication, which keeps outdoor glare at bay and shows you more at a glance.
2500 nits
peak brightness6
1-120 Hz
adaptive refresh rate7
460 ppi
Crystal Armour Kunlun Glass
Beyond-Limit Robustness
Rest assured with the Crystal Armour Kunlun Glass, featuring enhanced scratch and drop resistance capabilities, turning sure mishaps into safe.
Scratch resistance improved by8
300%
Drop resistance improved by8
100%
5200 mAh battery9
Blazing-Fast Charging
The dual SuperCharge have your phone raring to go in a matter of minutes, and the 5200 mAh battery9 will keep it running for hours on end. You can even power your other devices in a pinch, with up to 20 W reverse charging.10
100 W
HUAWEI SuperCharge11
80 W
Wireless HUAWEI SuperCharge12
EMUI 14.2
Interactive, Smart, Smooth
Smoothing
the Way
Experience blistering app launches and ultra-smooth dynamics, and say hello to instant access to tens of thousands of images13—no waiting necessary!
*The video demonstrates the HUAWEI Pura 70 Pro and is for your reference only.
- The maximum zoom of Super Macro is 35x.
- Data comes from Huawei labs. Since the phone contains precision components, please make sure not to bump or drop the phone while using it.
- This product is rated as IP68 for splash, water, and dust resistance under IEC standard 60529 and was tested under controlled laboratory conditions. Splash, water, and dust resistance are not permanent conditions and resistance may decrease over time with normal use. Do not charge the phone when it is wet or in moist environments. Refer to the manual for cleaning and drying instructions. Liquid damage is not covered under the warranty. IP68 rating means that based on certain defined test conditions, the device is protected against harmful ingress of static water at up to 2 metres, for up to 30 minutes, meanwhile the temperature difference between water and device is not more than 5℃.
- Data comes from Huawei labs.
- Zoom range is an approximate value, which is the maximum zoom ratio divided by ultra wide-angle magnification.
- Data comes from Huawei labs. The screen brightness varies with environments. Actual performance shall prevail.
- The screen refresh rate may vary depending on the specific app or game.
- Data comes from Huawei labs and is a comparison between the HUAWEI Pura 70 Ultra and the first-gen Kunlun Glass products. Since the phone contains precision components, please make sure not to bump or drop the phone while using it.
- Typical value. The battery's rated capacity is 5100 mAh.
- The maximum wireless reverse charging power is 20 W, and the maximum wired reverse charging power is 18 W. Reverse charging is supported only on devices that have passed the corresponding Huawei lab tests. Actual usage shall prevail.
- 100 W is the maximum wired charging power, and can only be reached when the 100 W HUAWEI SuperCharge charger and cable are used. Actual charging performance may vary.
- 80 W is the maximum wireless charging power, and can only be reached when the HUAWEI SuperCharge Wireless Charger Stand (Max 80 W) or HUAWEI SuperCharge Wireless Car Charger (Max 80 W) is used (a separate purchase), along with the dedicated 100 W SuperCharge charger and cable. Actual charging performance may vary.
- Data comes from Huawei labs. The test is performed by quickly moving the slider in the native Gallery app containing 20,000 images and 3000 videos separately sorted by date, month, and year.
Brand Upgrade of HUAWEI P Series to HUAWEI Pura Series
2nd May, 2024
Dear customers,
Twelve years ago, we launched our first HUAWEI P Series smartphone. Since then, we are delighted that hundreds of millions of global consumers have used P Series devices to capture countless memorable moments in their lives. We deeply appreciate the support from our consumers.
Imagination is the source of discovering new possibilities. Grasping the spirit of imagination, the HUAWEI P Series has consistently pushed the boundaries of mobile imaging and aesthetic design.
We never stop moving forward, and our boundless imagination takes us to new heights. Today, we are very excited to announce that we upgrade our HUAWEI P Series to HUAWEI Pura Series.
Pura celebrates the desire to express creatively, harnessing limitless imagination to make the impossible possible.
Pura challenges current limitations of mobile imaging to bring a better photographic experience to everyone.
Pura also integrates fashion and technology, pioneering unique and modern design innovations for consumers.
HUAWEI Pura 70 Series will be available soon, please stay tuned to our official website for updates.
Thank you for your long-term companionship.
Huawei Store